Details

• Category
  Interactive experience
• Client
  Xbox global
• Programs
  Ps, Ai, Ae

Description

Working alongside Xbox.com, Marketing and 3 external agencies - Jam handing location shoots and all social media, Staak handling website design and VML providing email support. For xbox dashboard it was proposed the experience started as Forza Fuel Team Challenge and prize draw and then would morph into a Forza Horizon 2 launch experience. We had to consider and integrate cross-platform functionality, allowing users to sign up on Xbox One Dash or the Xbox.com website a first on Xbox dashboard. Once a user signed up and chose a team, the UI on the console experience would then change to their colour along with team info, events and stats. Bringing website functionality to a controller-based experience was an amazing challenge that resulted in hugely positive engagement on xbox one dashboard and high user sign ups.

Final experince

Event feature video